A Photo by Ashley: Christmas in July!

Friday, July 10, 2009

Christmas in July!

Christmas in July Specials!

I have decided to run a little "Christmas in July" Special. I have custom created 3 Packages to choose from that include digital file options, that clients love and want. These packages have never been offered before and are only up for a limited time!

You must book and pay for your 2009 Holiday Session/Package in the month of July to get in on this incredible special. If you are booked already and wish to take advantage of this special, you must pay before July 31, 2009.

{Image Files are highly requested by clients now-a-days because the client has permission to print and use their images as they wish. Many Photographers do not sale or release their Image Files because of the competition and lower quality of other photo labs ie: Snapfish, WalMart, SAMS, etc. Each Image is a photographer’s time, knowledge, skill and work of art art. Most Photographers offer digital files for 3x the price of the largest print example: $8.00 for a 4x6 (not my fee) verses a .09 Snapfish Image, you do the math.}

Here they are!

“The Stocking Stuffer” $300

(1) Family Holiday Session
(10) Digital Image Files for you to have Reprint Permission to print your images however and where ever you wish (4x6, 5x7, Canvas, books, WHATEVER!) AND use to create your own holiday cards from your choice of lab/business!
(2) Sets of Die-Cut Wallets to share with family and friends.
(1) Personalized 5x7 Photo Holiday Card Design Image File

“The Winter Wonderland” $400
(1) Family Holiday Session
(25) Digital Image Files for you to have Reprint Permission to print your images however and where ever you wish (4x6, 5x7, Canvas, books, WHATEVER!) AND use to create your own holiday cards from your choice of lab/business!
(4) Sets of Die-Cut Wallets to share with family and friends.
(1) Personalized 5x7 Photo Holiday Card Design Image File

“The Santa, I Want It All!” $500
(1) Family Holiday Session
The Entire Holiday Session (color, b&w, and other color designs) of Digital Image Files for you to have Reprint Permission to print your images however and where ever you wish (4x6, 5x7, Canvas, books, WHATEVER!) AND use to create your own holiday cards from your choice of lab/business!
(4) Sets of Die-Cut Wallets to share with family and friends
(1) 7”x7” Holiday Hardcover image Wrap Photo Book
(1) Personalized 5x7 Photo Holiday Card Design Image File.

Hope everyone is enjoying their summer!!! Sessions are filling up. No more sessions are being booked in July and August. Please check out the online calendar for a selected date.

If you choose to continue with a regular Holiday Session, I will not be offering Christmas Cards this year, they will be offered only through Tiny Prints and My Good Greetings (link on homepage).

I will be on Maternity Leave from January 1 - March 31. Newborn sessions are an exception.

Why are Professional Photographers so expensive?

Why are Professional Photographers so expensive?

(This article has been very well received by the photography community, and is now referred to by countless Photography websites, blogs and forums (such as LDPT, ILP and DWF)around the world).

In this digital age where everyone has digital cameras, scanners and home "photo printers", when people upload their photos to a local drug store website and pick them up a few hours later, we hear this all the time

- How in the world do Professional Photographers charge $55 for an 8x10 when they cost just $1.50 at the drug store?

Here's why.

Simply put, you're not just paying for the actual photograph, you're paying for time and expertise. First, let's look at the actual time involved. If you don't read this entire page, at least read this first part.

For a two hour portrait session:
- one hour of travel to and from the session
- two hours of shooting
- 30 minutes of setup, preparation, talking to the client etc.
- 30 minutes to load the photos onto a computer (2 - 4 Gb of data)
- 30 minutes to back up the files on an external drive
- 3 - 4 hours of Photoshop time including cropping, contrast, color, sharpening, saving a copy for print and a copy for the internet and backing up the edited photographs
- 2 - 3 hours to talk to the client, answer questions, receive their order and payment, order their prints, receive and verify prints, package prints, schedule shipment and drop package off at Fed Ex.- For local customers, we also print a set of all of their photos, and meet them at our studio to review the photos and place their order.
Meeting and travel time averages 2 hours.
You can see how one two hour session easily turns into more than ten hours of work from start to finish.

So when you see a Photographer charging a $200 session fee for a two hour photo shoot, you are not paying them $100 / hour.

For an eight hour wedding:

- I won't bore you with the details, but an eight hour wedding typically amounts to at least two to three full 40 hour work weeks worth of time. Again, if they are charging you $4,000 for an eight hour wedding, you are not paying them $500 / hour.
Now for the expertise.
Shooting professional photography is a skill, acquired through years of experience. Even though a quality camera now costs under $2,000 taking professional portraits involves much more than a nice camera.
Most Professional Photographers take years to go from buying their first decent camera to making money with their photography. In addition to learning how to use the camera itself, there is a mountain of other equipment involved, as well as numerous software programs used to edit and print photographs, run a website etc.
And let's not forget that you actually have to have people skills, be able to communicate, make people comfortable in front of the camera - and posing people to make them look their best in a photograph is a skill all by itself.

Think of it this way - the next time you pay $X to get your hair done, a pair of scissors only costs $1.50. But you gladly pay a lot more to hire a Professional.

What about the cheap studios at the mall?
Please don't compare us to the chain store studios. But if you must, consider all of the time and work that we put into our photographs, compared to what they do. Good luck getting a two hour photo shoot at a chain store. Not to mention they won't come to the beach! And of course, look at our work compared to theirs. You get what you pay for.
The truth is, most of the mall and chain store studios lose money. In fact, in 2007 Wal-Mart closed 500 of their portrait studios because of the financial drain they were putting on the company. What the chain stores bet on is that you'll come in for some quick and cheap photos, and while you're there, you'll also spend $200 on other things. They don't have to make money, they are just there to get you in the door.
Conclusion
We hope that those who have taken the time to read this page will have a better understanding of why professional photographs cost so much more than the ones that you get from your local drug store.
Thank you for taking the time to read this.

Shawn, Pamela & Gavin RichterCaught on Film Photography

A Photo by Ashley

Friday, July 10, 2009

Christmas in July!

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Why are Professional Photographers so expensive?